Green Innovation for Tourism Enterprises Supporting Global Goals
A research team investigated strategies for implementing green products and packaging among tourism micro, small, and medium enterprises (MSMEs). The findings reveal that eco-friendly innovations can strengthen competitiveness, reduce environmental impacts, and attract sustainability-conscious tourists. This contributes to SDG 8 (Decent Work and Economic Growth) and SDG 12 (Responsible Consumption and Production).
The study highlights practical steps for MSMEs to adopt greener practices, from material substitution to branding strategies. By aligning business with sustainability principles, MSMEs play a crucial role in promoting responsible tourism and local development. Discover more about this impactful research: https://doi.org/10.20900/jsr20250009
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